According to City documents, in 2017, the Housing Authority was initially authorized by the Board of Commissioners to enter into a Master Developer Agreement with Hunt Development Group and Oakwood Development Group to revitalize Herndon Square for a total estimated budget of $102,465,012. The agreement included the redevelopment of the 13-acre former Herndon Homes public housing site into a mixed-use, mixed-income community. Since that time, Program Manager Pennrose reported a lack of wiliness to invest in mixed-income developments with more than 20% market-rate units. In addition, they could not secure a retail grocer for Phase II despite significant outreach efforts to Publix, LIDL, ALDI, Kroger, and Walmart. According to presentation documents, while Publix, LIDI, and ALDI initially expressed some interest, they all had concerns about the lack of a standalone building and sufficient parking, inability to sell beer and wine given the proximity to a church, limited retail, and development activity in the area and that the current average income in the neighborhood does not meet their investment requirements.